Presentation by The Brand Chef, Andrew Clark, “A TRUE Brand’s Love Affair With Social Media” May 26th, 2011.
Andrew Clark had the following comments from his blog:
It was a great honor to have local marketing specialist and the Social Media Manager from The Des Moines Social Club, Laura Gaulke ( @allauremkt ), invite The Brand Chef (me) to do a presentation at the Social Media Love-Hate Affair.
Because of their deep ties to the local social media community, the cause, raising funds for The Des Moines Social Club building / relocation, was perfect. Eight speakers were lined up to present on their (or their business’) relationships with social media. Topics covered everything from personal and corporate security, to geo-location marketing and, of course, my presentation on T.R.U.E. Branding in social media.
There certainly IS a Love-Hate relationship when it comes to marketing and social media. Done right, it can build a brand in record speed and with MASSIVE power. On the other hand, it can destroy a good brand just as fast.
See the link to the branding and social media presentation Andrew Clark gave: http://createwowmarketing.com/a-true-brands-love-affair-with-social-media/
If you’d like MORE information on the Des Moines Social Club please feel free to contact Laura Gaulke by email at firstname.lastname@example.org or through Twitter @allauremkt. If you’d like to know more about how YOUR BRAND can have a TRUE Love Affair with social media, please contact the Brand Chef Today Twitter @thebrandchef