Via Scoop.it – Amplified Events

Cutting though the marketing speak, what we’re really talking about here is the ability of technology to be invisible, which is a very desirable attribute for it to have.
SxSW break-out apps Highlight and Geoloqi all feature ambient services of some sort – not requiring you to nominate your location directly and allowing friends to keeps tabs on you without any effort on your behalf.

Via www.imagination.com