And the word of SxSW is… Ambient

Via Scoop.itAmplified Events

Cutting though the marketing speak, what we’re really talking about here is the ability of technology to be invisible, which is a very desirable attribute for it to have.
SxSW break-out apps Highlight and Geoloqi all feature ambient services of some sort – not requiring you to nominate your location directly and allowing friends to keeps tabs on you without any effort on your behalf.


About Laura Kinnard

Mom. UNtraditional Marketer. Social Architect. Brand Journalist. Passions: Des Moines, design, technology, reinventing education. I promote start-ups, events, new products and UNcommon ideas! Twitter @AlaureMktg

Posted on March 23, 2012, in Social Media for Business. Bookmark the permalink. Leave a comment.

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