And the word of SxSW is… Ambient

Via Scoop.itAmplified Events

Cutting though the marketing speak, what we’re really talking about here is the ability of technology to be invisible, which is a very desirable attribute for it to have.
SxSW break-out apps Highlight and Geoloqi all feature ambient services of some sort – not requiring you to nominate your location directly and allowing friends to keeps tabs on you without any effort on your behalf.


What do you think?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s