It seems like we have come so far from traditional marketing techniques now that companies have focuses on social media marketing techniques as times have changed. The different ways these companies can reach people has changed as well. But, what is in store for social media marketing in the next 20 years? Or maybe even the next 5 years? What it all comes down to is, communication. People communicate differently than they did 10 years ago and social media has made it possible for companies to reach consumers quicker and more efficiently. With instantaneous content and information constantly flooding consumers on social media, companies have to consistently respond to feedback from these consumers to maintain brand recognition and image.

There are billions of people that access all the various social media platforms every day. We use our computers, smartphones, tablets, and smart watches to view content and communicate with…