2013: The Year of Strategic Social Media

In 2008-2010 few businesses understood how to leverage social media for business and  most were debating the relevance. In 2011-2012 many businesses accepted social media as a legitimate avenue for marketing, but viewed it as an island of its own.

I predict 2013 will mark the year that businesses really seek to integrate social media into their overall strategy and begin to view social media and media overall in the context of “paid, earned and owned.” I predict 2013 will also see a resurgence of marketing activity with a much more strategic, rather than purely tactical, focus and that marketers will really begin to grasp and leverage Content Marketing as part of their overall plan.

Jeff Bullas is one of my favorite authorities on all of these subjects and leads the way in 2013 in helping business owners and marketers take their use of social media to the next level.

Learn how to “turbocharge” your business:

If you missed the May 9 Des Moines…

If you missed the May 9, Des Moines Event, you can catch it here: 140 Character Conference LiveStream Replay

I had the wonderful opportunity to be the time keeper at this event and, thanks to Kum and Go, I also got a $50 gas card!

Ten minutes at a time, each presenter told their stories from professional, personal, humorous, educational, eccentric, small town, big town and real human perspectives. The event was LiveStream broadcasted and was recorded, plus people Tweeted about the event real time using the #140confDM hashtag while the “essence” of each presentation was captured through character sketches posted on TwitPic. It truly was a technology extravaganza, with all sorts of technology in the room (and in the first half hour acting up). The organizers kept their cool and the speakers and audience kept their patience until the bugs were worked out and every thing progressed on time.

I have to say recently I have heard many perspectives about the relevance of Social Media in our personal and professional lives and where it will fit in the future. This conference broadened my perspective about the reach social media has and the reasons people are using it. I am convinced as a result that while it will evolve and integrate and maybe the buzz will die down and the terminology “social media” may even change – it is here to stay.

Check out the videos and see what you think. Also be sure to catch 4 of the 8 presenters at the May 26 – Social Media Love-Hate Affair (details link posted on this blog).

Don’t forget tomorrow night is the April Business…

Don’t forget tomorrow night is the April Business Mixer & Tweetup! Come by the RDG Building at 301 Grand Avenue between 5:30 and 7:30 pm to mix with other Des Moines Area Business Owners and Professionals. The building is absolutely cool and fun to see, plus we are giving away FREE tickets to the Des Moines Blaze Football (Season Begins May 7), drawing for a FREE haircut from Trixies Salon (a $30+ value and they do great work!). Plus we have appetizers again from Tastefully Simple. Please join me in becoming a WATER WARRIOR by buying an Aveda Lavendar Candle. It smells wonderful and this is a great gift for yourself, your wife or for Mother’s Day coming up. Candles are $12 and proceeds go to Aveda’s Clean Water Project read more here:

Mar 21 – April 1 Social Media & Business Workshops in Des Moines

Just added some new Des Moines Area events that are worth checking out for small and medium business owners and entrepreneurs. The first one is over lunch hour tomorrow on how to measure social media results at the Des Moines Public Library. Looks to be very informative and includes lunch.

The next one is an evening event that is only $5 to attend on Writing for the Web at Drake University.

Finally, the April first is a half day workshop at the DMACC Ankeny Campus on leveraging the power of social networks.

Check out the upcoming events list on this blog and link through to the full details!

The Social Media Des Moines Daily

About: The Social Media Des Moines Daily

Social Media Tips for Des Moines Businesses

Laura Gaulke: As a Social Media Marketer you are in perpetual training – learning new communication tricks daily. This Daily compiles social media and internet, technology related articles and other items of interest to local Des Moines businesses. Local business network #dmbizmixer

I am currently fine-tuning the list that the Daily is compiled from in order to be able to share tips, articles, events, apps and news about social media for business that would be most relevant to small to medium sized businesses – particularly in the Des Moines area.

The paper is a compilation of articles about social media, marketing and events of interest pulled from particular twitter feeds I have “listed” under certain categories. The trick is to see what the Daily comes out looking like and keep adding and deleting contributors from the list to increase the relevance of the paper to readers.